Nuke Squad

07
SCUF Gaming

Milhouse crafted the creative campaign for the new Nuke Squad x SCUF limited controller release.

SCUF Gaming Nuke Squad controller campaign — hero image
SCUF Gaming Nuke Squad controller campaign — campaign still
SCUF Gaming Nuke Squad controller campaign — production still

Stemming from the design, we wanted to lean on the retro, bold film style that was used in the nuclear era of the 1940s.We created a short story narrative to the drop, using the different characters from the squad.

SCUF Gaming Nuke Squad controller campaign — campaign visual

We shot a launch video, teaser as well as a series of photos used across the launch. We utilised a creative whip-flash photography style which brought an element of visual radiation to the photos.

SCUF Gaming Nuke Squad controller campaign — campaign still
SCUF Gaming Nuke Squad controller campaign — campaign visual

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