Brand Identity
We developed and created the Quadrant brand in 2020. At the time, one of the fastest-growing brands in esports. Started by McLaren Formula 1 Driver, Lando Norris, we designed an identity around him, which evolved from a younger, fun-loving visual, into a more professional, fashionable lifestyle brand.
During brand development, which was done in just four weeks, we dove into the deep end, developing names, stylescapes, logo options and more. In just a month, we landed on the Quadrant word and logo mark which was shared across social media assets, Twitch packages, websites, apparel and environmental advertising.
Within the first year, Quadrant was the fastest-growing esports team in the world. Through content, collaboration and apparel, it was also a profitable one which is rare in the space. We helped execute many successful apparel collections, content shoots and esports campaigns.
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