Omen MAX
Written, directed, and executive produced by Milhouse's Head of Studio, the OMEN MAX 16 launch campaign transformed product features into larger-than-life character stories through a three-part commercial series featuring creators from across gaming culture.
%201.avif)
%201.avif)
Traditional gaming hardware campaigns often attempt to communicate every product feature within a single piece of content, resulting in crowded messaging and forgettable creative.
As OMEN's largest laptop launch to date, the challenge was creating a campaign that showcased the OMEN MAX 16's most important innovations while delivering memorable stories that gaming audiences would genuinely enjoy watching.
Rather than forcing every feature into a single commercial, each hero film focused on one core product benefit: Power, Cooling, and Speed. To broaden the campaign's reach while remaining authentic to gaming culture, talent was selected based on audiences and skillsets that naturally aligned with each narrative.
Stella Lee, a creator known for cosplay and character transformation helped bring the "Power" story to life. Voice actor Aleks Le embodied the "Cooling" campaign through an over-the-top superhero persona. For "Speed," comedy creators Spencer Agnew and Angela Giarratana of Smosh were cast for their improvisational character work and sketch-comedy backgrounds, allowing the campaign to lean into exaggerated storytelling.
%201.avif)
As OMEN's largest laptop launch to date, the campaign delivered three hero films supported by an expanded ecosystem of social content captured alongside each production. By maximizing talent, sets, and production environments across multiple deliverables, the campaign extended far beyond launch day, creating a content system designed for long-term engagement across digital, social, and retail channels.
If you are interested in speaking with the team.
Enter your email and we will send you a deck and follow up.
