NHL26
Embedded with the EA Sports NHL team as an extension of their internal creative team, Milhouse led content strategy and production across the NHL26 launch. Over a month-long engagement, we worked upstream of the brief—helping define the campaign, building the Go to Market strategy, and developing content frameworks for the year.
We executed productions across the US and Canada, having helped developed the strategy, it made production much more streamlined, understanding the goals, assets and deliverables as we built the content.
We helped produce the NHL26 Reveal Trailer featuring the Tkachuk family, and created 50+ pieces of social content with Macklin Celebrini, Bardown, Bleacher Report, NHL Creators and the NHL. From strategy through execution, we supported both the vision and the volume of the NHL26 Launch.
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