Donovan Mitchell

02
SCUF Gaming

Milhouse collaborated with SCUF Gaming to produce the launch campaign for their custom controller designed with NBA All-Star Donovan Mitchell.

SCUF Gaming Donovan Mitchell controller campaign — hero image
SCUF Gaming Donovan Mitchell controller campaign — campaign still
SCUF Gaming Donovan Mitchell controller campaign — production still

We led the full creative and production process, delivering assets to be rolled out across SCUF's and Mitchell’s platforms. The creative concept centered on the controller as a direct extension of Mitchell's competitive spirit, led by the question, "Why do I game?".

SCUF Gaming Donovan Mitchell controller campaign — campaign visual
SCUF Gaming Donovan Mitchell controller campaign — production still
SCUF Gaming Donovan Mitchell controller campaign — campaign still
SCUF Gaming Donovan Mitchell controller campaign — campaign visual

The best partnerships in gaming feel like a natural and authentic extension of the athlete's identity and passions. Donovan is a true competitor and gamer, which made this one easy.

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