UFC6
UFC 6 introduced markerless capture technology—recreating fighter movements with unprecedented accuracy. The challenge: making a technical innovation feel visceral to fans. With two hours per athlete at the UFC Apex facility, we ran simultaneous production teams to capture everything from hero films to social content in a single shoot.
We filmed and edited visual system that seamlessly transitioned between live-action footage and gameplay, showcasing how each athlete's unique fighting style was translated into the game. Through cinematic fight choreography and VFX-driven transitions, punches, kicks, and signature movements were matched frame-for-frame with their in-game animations.
The campaign launched globally at UFC Freedom 250, and across digital and social platforms, delivering a hero film, countdown content, launch trailers, cutdowns, and more than 16 supporting social assets. By visually connecting real-world athletic performance with in-game animation, the campaign transformed a technical product innovation into a story that resonated with both UFC fans and players.
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