FANATEC
FANATEC sought out to overhaul their content strategy—Milhouse helped shifting them from sporadic, product-focused posts to a consistent daily cadence built around short-form video that connected with the sim racing culture.
We developed a consistent social ecosystem that positioned FANATEC closer to the culture of sim racing through daily content, creator-led storytelling, and platform-native short-form video.
By building an external content team, that worked hand in hand with their internal marketing team, we were able to enhance output and results across all channels.
The result is a modernize the brand voice, and a scalable content system that could support product launches, community moments, and ongoing social growth. Working with the brand for 2 years, we achieved: +150k Followers, +73m views and 2.5x Engagement Rate.
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